mentioned in my last blog post about my improved clamshell packaging. That’s one aspect of the packaging that has helped the perceived value of the Headset Buddy. But another large component of the packaging is the design and content of the card insert. It may seem simple to put the name of the product [...]
Archive for the ‘marketing tips’ Category
Repeat After Me . . . "Know Thy Customer"
November 5th, 2009
1 Comment
It’s no secret that Peter Lynch and Warren Buffet, two of the best stock investors of all time, recommend investing in companies where you are a customer and you understand the business. What does this have to do with inventing products?
I purposely create products where I’m a customer. There are plenty of benefits in doing [...]
Getting The Headset Buddy Into Retail Stores
October 22nd, 2009
2 Comments
One thing I’ve mentioned before about product development, is that things must come on their own time, you can’t force them. The key to building a successful product is taking baby steps. Right after you finish your first prototype, you can’t just call up Wal-Mart and start selling a million units. That’s what most inventors [...]
How to Get Your Invention on the Tonight Show with Jay Leno
November 14th, 2008
3 Comments
We just received word that several IdeaTango members, and InventBay expo exhibitors will have their 15 seconds of fame TONIGHT, November 14, 2008, on The Tonight Show with Jay Leno’s Pitch to America segment.
Here’s a sample Pitch to America segment from September.
Once we have video of our inventors, we’ll definitely be posting that on our [...]
Successful Marketing for Successful Inventing
September 25th, 2008
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Famous inventor and entrepreneur Bob DeMatteis always says the same thing to every new entrepreneur and inventor: “If you want to be successful, then you must have a successful marketing strategy.”
Of the four people whom you must have to launch an invention – a patent attorney, a marketing expert, a manufacturing expert and yourself – [...]
Marketing Plans Basics
September 11th, 2008
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Whether you want to market your invention, sell it to a manufacturer, or license it, you need to have a good marketing plan in place. A well-written marketing plan will help you understand the environment where your product will exist, sell your product, and ultimately make you more successful.
A marketing plan should cover the following:
• Market [...]
Find What People Want – Conduct an Idea Survey
August 14th, 2008
3 Comments
Before your creativity comes into play and forces you to invent something unique, a piece of advice to you: always keep in mind that it is absolutely essential to know what the market wants before you go on inventing something. I’ve learned this lesson the hard way in the past.
To know what your market wants, [...]
Avoid the Pitfalls While Starting a New Business
July 3rd, 2008
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All of us who want to become millionaires by starting a business face some problems. Here are some things to avoid while you are starting a new business.
• No business plan: You must have a business plan in place beforehand; otherwise both you and your business will most likely get off course. Even if it’s only [...]
Life-changing Tips from "The 4 Hour Workweek"
May 23rd, 2008
5 Comments
What books have influenced your life?
I’ve read just a few life-changing books. First, it was Robert Kiyosaki’s Rich Dad, Poor Dad that got me interested in personal finance, real estate, and entrepreneurship. I read Warren Buffet’s and Peter Lynch’s books on stock picking. Then it was another Kiyosaki book, Before You Quit Your Job, that [...]
IdeaTango Earns Award at Rice Alliance Web 2.0 Investor Forum
November 9th, 2007
2 Comments
Well, the title says it all. Today we walked away with the top honor given at the Rice Alliance Information Technology & Web 2.0 Investor Forum. Essentially the investor audience voted us one of the “Most Promising” companies.
Our award is largely in part to Lisa Lloyd, who gave a fantastic elevator pitch to [...]
