So today was about Marketing. In fact, I plan to focus on marketing almost exclusively for the next several weeks, as it’s the area I know least about. But it’s amazing how one has to put oneself in the customer’s shoes, think like them, behave like them, determine where to spend your money. Almost like a psychology experiment. I started reading one of the many Guerilla Marketing books by Levinson. He has some really helpful points in there, hopefully I can make it work.
Part of my marketing is evaluating my competitive advantage which is . . . well it’s BIG BIG secret so keep it quiet . . . making the website easy to use for everyday people. So I spent some time calling up prospects and customers to see what they like, dislike, and would potentially want to improve their user experience.
I also think I chose a logo, for the second time. I decided to have a fun logo rather than a professional logo. I figure that’s better because if I want attract the average consumer to register, the fun logo will help.
Website development has started, so I’ll keep you posted.
Bryan
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