Inventing for the Rest of Us

So I quickly learned about why it’s important to have good packaging. I just received my first shipments of product from China. We have been selling online for several months, but I wanted to get it into some retail stores. I took my Headset Buddy Adapter, used to convert PC headsets with dual 3.5mm plugs to a single 2.5mm plug, to a couple local retail stores to see if they could test out sales. When I started comparing the packaging of my product, to some of the other products in the store, I realized I still had a ways to go.

I asked a couple of people at potential retail stores about the packaging, and incorporated their ideas into round two of packaging the product.

So to beef up the look, I decided to put the adapter in a clamshell. That would not only help the perceived value, but just plain make it easier for consumers to understand its value and what it does. Once I have a photo, I’ll post it up here (just finished re-packaging some of them last night). Next step, time to talk to more retailers!

- Bryan Daigle
Inventor of The Headset Buddy – Use Your PC Headset With Phones