I was pretty excited about packaging 2.0, but I realized there were some downsides to stuffing the Headset Buddy into small packaging.
- Most importantly, it increased our defect rate. The goal is to have a defect rate of <1%
- Didn’t allow for images – a picture is worth 1,000 words, and this is true with packaging as well. I wanted larger packaging to allow for some images of the Headset Buddy in use.
- Smaller on retail shelf – you want your packaging to be small enough so it doesn’t take up much space, but then again you want consumers to see your product. Somewhere there is a fine line, and I believe my packaging was too small for consumers.
I also got some other suggestions from my friend Billy Carmen. He suggested putting the image on the front, and differentiating package design for each Headset Buddy model since they look similar and could confuse consumers. So our next round (due out in a few weeks) had color coding and a image on the front.
More than anything else, creating a product is about continuous improvement. Packaging is one of those areas that just requires the most improvement!
IT isn’t fair for the company to have just 1 % on it’s defect rate but it depends on you and for the result to have just that low goal. I like it, humble enough.