Famous inventor and entrepreneur Bob DeMatteis always says the same thing to every new entrepreneur and inventor: “If you want to be successful, then you must have a successful marketing strategy.”
Of the four people whom you must have to launch an invention – a patent attorney, a marketing expert, a manufacturing expert and yourself – [...]
Posts Tagged ‘Marketing’
Successful Marketing for Successful Inventing
September 25th, 2008
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Marketing Plans Basics
September 11th, 2008
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Whether you want to market your invention, sell it to a manufacturer, or license it, you need to have a good marketing plan in place. A well-written marketing plan will help you understand the environment where your product will exist, sell your product, and ultimately make you more successful.
A marketing plan should cover the following:
• Market [...]
